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Your data. Just where you want it.

Groundbreaking privacy protections.

Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

A hand holding iPhone 16 with colorful, glowing edges.
Sign in safely.

The new Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.

Screen showing a list of iPhone apps within the Passwords app.
Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

Apple privacy logo.
Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

Text alert and mail alert on screen.
Pay the Apple Pay way.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either.9

Apple Pay credit card on screen.